About me

I’m Jo, an Accredited Confidence and Mindset Coach helping women and children understand their emotions, build self‑belief, and develop practical tools to overcome anxiety, worry, and overwhelm.

Growing up in the 80s and 90s, life often felt like a competition — who was smarter, prettier, more popular. That constant comparison created lots of ongoing friendship dramas, insecurity, and a deep sense of never being good enough. For me, it led to an eating disorder in my late teens and burnout in my 20s.

For the next 20 years, I lived with self‑doubt, indecision, overwhelm, perfectionism and a constant feeling of not knowing who I was. I was constantly on the go, constantly exhausted yet I couldn't sleep.

My mood could swing from high to low with no clear reason, and over time I was diagnosed with depression, anxiety, IBS, and later ADHD. 

I tried everything — self‑help books, therapy, hypnotherapy, acupunture, meditation, breathing techniques — but nothing created lasting change.

A traumatic experience at work with a narcissistic boss was my breaking point.I’d lost my confidence, internalised every criticism, and felt like I would never be enough.

Coaching changed everything

From the very first session, I felt lighter. Coaching gave me structure, clarity, and practical tools that helped me understand what was holding me back, it helped me to manage my emotions, and rebuild my confidence. I finally understood who I was and how I wanted to show up in the world.

Today, I’m proud of who I’ve become.

The best part is I’m passing these tools on to my family. I’m teaching my children how to understand their emotions, unpack their thoughts, and grow into confident, self‑assured, decisive humans. 

These are skills we should all have been taught from a young age.

Now, I help women and children do the same: overcome what’s holding them back, their beliefs and where they have stemmed from, overcome their self doubt and anxiety and discover who they are, what they want in their personal or professional life and build confidence and emotional resilience that lasts.